Here’s another delicious recipe from Hugh Fearnley-Whittingstall’s River Cottage Veg cookbook. I now have embraced this book of 200 inventive vegetable recipes as my own best idea. Truthfully, Andrea Mohr, a foodie in Bonn, Germany who blogs as The Kitchen Lioness, inspired me and others to join The Cottage Cooking Club and cook through this book together. In the spirit of full disclosure, my colleagues and I asked nicely, then pleaded and finally begged Andrea to mastermind and administer this group. She caved. (We love her.)
Among our October recipe choices is his Pumpkin & Raisin Tea Loaf which he describes as ‘rich and sweet, but also quite light because it doesn’t contain any butter or oil.’ Call me a skeptic but I’m an always-add-more-butter girl so this was a must-bake recipe. This was also an excellent opportunity to walk you, dear readers, through my blogging process.
Have you ever wondered, “How does Mary make this happen every week?” Why, thank you for asking. Whether a success or failure, let’s make this bread together. Here we go…..
For me, there are six steps in the food blogging process:
1. Choose (or, create) a recipe. Source and gather the ingredients.
2. Make it.
3. Photograph it.
4. Serve it. Share it. Eat it.
5. Compose Post.
6. Go live on Lights on Bright No Brakes.
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Choose, Source and Gather
After choosing a recipe (Pumpkin & Raisin Tea Loaf), I first gather ingredients already on hand and list those that are not. Luckily I already had eggs, lemons, ground almond meal, sea salt, cinnamon and nutmeg. Before buying those additional (and, sometimes pricey) remaining items, I consider substituting ingredients and making do with what I have in my pantry/fridge. Instead of 1 cup of Muscovado sugar, an unrefined brown sugar with a strong molasses content and flavor, Google claims I can use plain brown sugar. To convert Hungarian High Altitude Flour which I use for baking, into self-rising flour, I know to add 1 1/2 ts of baking powder and 1/2 ts of salt per cup. (I live in Colorado at 8000’ altitude.) Since I was out of raisins, I substituted dried cherries. This recipe calls for finely grated raw pumpkin or squash flesh. The only item I needed to buy was a can of Libby’s pure Pumpkin Purée. Cost – 10 cents!
Make It
After the ingredients are “in house”, I carefully re-read through the entire recipe 2 or 3 times. For this tea loaf, I pulled out my electric mixer, two bowls, preheated the oven and greased the proper-sized loaf pan. There was nothing very complicated to pulling this recipe together. Since I was folding stiffly beaten egg whites into a thick batter, I needed to lighten the batter, a technique often required in baking.
Smile for the Camera
Throughout the baking process, I look for photo ops. Not claiming to be Ansel Adams nor a threat to Annie Liebovitz, I still like to include 5 or 6 photos in each Post. Hopefully my camera skills have improved during the past three years but I’m still clearly an amateur.
Serve It. Share It. Eat It.
This has been challenging since I cook for One. Food is expensive. With hunger being a worldwide issue, who can tolerate waste? My freezer capability is limited. Luckily, except when traveling, I seldom eat in restaurants. Over time I’ve learned to successfully halve and third recipes, tinkering with ratios and proportions. When possible, my Posts are planned around social/food events. Happily, the employees here at The Gant, where I live, are skilled (and, grateful) taste-testers. I shared this Pumpkin & Raisin Tea Loaf with the off-season crew (They liked.) No food goes uneaten.
Compose Post.
Since I’ve spent more time in the newsroom than the kitchen, writing the Post is my favorite part of this adventure. Just love to write. Besides blogging about my chosen recipe, I also weave an anecdote through the piece, highlighting an event, experience, story or thought. To my mind and because I am not a food star like most of my colleagues, entertaining my readers through words is important. It takes 6 to 8 hours to write each Post. (Yeah, it does.)
Go Live on Lights on Bright No Brakes.
#%&@%#
The Good News: Maintaining a food blog requires technical skills, social media expertise and staying current.
The Bad News: Maintaining a food blog requires technical skills, social media expertise and staying current.
Every time I put up a new Post, it’s a challenge. My tech expert, Zoe Zuker, who redesigned my site, has tried to make every posting step a simple task. However, her simple is not my simple. She was born knowing these things. I was not. Patience is a virtue and she has big-time patience. When Go Daddy shut down my site two weeks ago – they still have not explained themselves – it was Zoe who spent 7 hours correcting that debacle. Every time I successfully link a new Post to my social media homes – Facebook, Google+, Twitter, Pinterest, and Instagram, it’s a miracle moment.
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You’ve just caught a glimpse of my food blogging life. Knowing you dear readers as I do, I suspect your reaction to this Post is WHY? Why do I do this? I will answer that question on my French Fridays with Dorie Post this week. Incidentally, the Pumpkin & Raisin Tea Loaf was tagged delicious by my tasting crew. Interested in low-fat but tasty? Find the recipe here.
oh Mary, I started thinking about how happy I was to see this bread (since I’m planning on baking it this week too), but then your post was so much more!!!
I totally am with you about the coking/baking for one. Now that I don’t go to an office every day, I often don’t have people to taste test at the ready (my family often has other ideas of what I should make when we get together!).
Love the explanation of your process! Now I know why your posts are so much better than mine (beyond actual writing talent!). This was so much fun! I can’t wait until Friday to read the rest of the story!
Love it!!! (Oh, and by the way that bread looks delicious!!!)
Dear Mary. loved reading yout wonderful and humous post – thank you for the wonderful “shout-out” – you know that I appreciate it very much!!! The warm color of your Pumpkin Tea Loaf is so fall like, I love the color that pumpkins of all kind lend to different dishes and baked goods _ Iused a quarter of a grated Hokkaido (red curry ) squash – a bit of a mess in the kitchen while making it but delicious and it smelled wonderful.
Unfortunately, I will have to “disappear” for a bit, need to get some of the damage from my January surgery fixed …that`s why I made a number of the recipes form The CCC October line-up already.
I put up the peas ands cukes here: http://cottage-cooking-club.blogspot.de/2014/10/peas-ps-cukes-qs-for-october-recipes.html…if you feel like sharing further…
Love and “see” you soon – keep your fingers crossed for me…
Andrea
This sounds delish Mary – just the ticket for afternoon tea.
That looks delicious! I too will be making this, and I was skeptical – thought it would turn out on the dry side. Now I’m really looking forward to it!
Mary, I think getting out blog posts proves you’re techy! And baking at high altitude successfully shows that your kitchen skills are pretty extraordinary, too. This pumpkin bread looks delish…I bet the Gant folks were delighted.
I enjoyed reading about how you tackle your blog posts, Mary. I usually try to outline my post before cooking, and then modify it based on the experience of cooking and eating the dish. Of course, there are days when I just free write everything and call it a day, but then I’m kicking myself in the shins for winging it. Paper get thrown in the trash, but the Internet – as far as we know – is forever.
Can’t wait to for the WHY on Friday. 🙂
Love the way you organized this post…it has structure, just like the punkin’ bread. But amazed it didn’t have oil or butter. And 10cents for the punkin’ ? That is the real mystery. DId you have a double coupon or something?
Really wonderful post, Mary! And, yes, you do entertain us! Thanks for highlighting the entire skillset that we all have to maintain. Blogging [well] is truly a case of it’s harder than it looks!
Thanks for all your love & support!
Hi Mary, love this pumpkin tea loaf, perfect for this time of year.
Your tea loaf looks beautifully moist and delicious. Amazing that it’s made without oil and butter.
I missed this post the first time around. Not sure how it slipped through. I don’t really like regular raisins in baked goods, so tend to skip recipes that use that ingredient. However, I never think to substitute dried fruit that I do like. Thanks for reminding me of that. Maybe I’ll make this one after all.
I love this post, Mary. So much work goes into these posts, but that might not be clear to friends and family (though the French Fridays and CCC crowds can relate). I always know when I come here that you’ll talk about the recipe, but you’ll give your post an interesting spin. It’s always a pleasure.